The Best Solution For Reaching Today’s Association Members.
If you want to leverage the credibility of their chosen association to reach verified, highly-targeted professionals, we offer the industry-leading solution.
Bulletin Media, in partnership with eighteen leading professional associations in education, engineering, manufacturing, and other markets, has developed an extremely effective and popular daily content model. Our briefings are relevant and are delivered daily to a highly engaged audience, averaging an industry-leading open rate of more than 35%.
Our content consists of fact-heavy, short-form journalism and is perfectly designed for both desktop and mobile screens. And our performance backs it up: more than 40% of our readers engage with their daily news briefing on their mobile devices. The fact that we use mobile-optimized email allows advertisers to present their message using the same creative designed for desktop digital campaigns in a readable full-screen takeover as the professional scrolls through the day’s latest news in their field. Our solution offers the display advantages of print combined with the interactive advantages of digital. And while other mobile solutions offer disappointing advertising performance, our engagement and click-through rates create strong ROI.
Due to the inherent advantages of email delivery, advertising in our briefings can be highly targeted to the exact professionals you want to reach, whether by vertical market, functional area, or geography. Many of our advertisers come to us with plans that center on very specific professionals. We start with their objectives and build a plan. Then we execute the plan, measure results, and make any required refinements. It’s a process that optimizes returns for our advertisers.
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