Due to the unique advantages of email delivery, our news briefings offer display advertising options designed for both desktop and mobile campaigns that drive clicks and conversions. These options include: banner ads, text ads/native advertising, and video ads. We limit daily advertising inventory to ensure that no more than one ad is displayed per screen-view, whether on a mobile device or a desktop. This translates to improved subscriber engagement and greater share of voice for your advertising.
Our briefings are optimized for all screens and devices. Below are examples of how two specific ad units, a 300×250 and a 160×600, appear on a desktop, smart phone, and tablet.
Our data shows that video advertisements like the one below drive very high click-through rates. Busy readers can easily engage with video through their mobile and desktop devices, creating an ideal immersive environment for getting your message across.
Text Ads/Native Advertising.
Use of text ads, often referred to as a form of native advertising, is highly effective for breaking announcements, detailed product descriptions, and thought leadership/content marketing. In our analysis of ad performance across our briefings, we find that more text is often a driver of better performance. There are other contributing factors, but text works well with our sophisticated, professional audiences.
Other Options Available.
Bulletin Media can work with your design team to create custom creative options that offer full display or anchor links. Email firstname.lastname@example.org for more detail on our ad specs and custom ad units.